Pretty women make men stupid

File this in the file for things you already knew, but now it’s official. A study in the Netherlands has demonstrated that men become stupid when interacting with attractive females.

The research shows men who spend even a few minutes in the company of an attractive woman perform less well in tests designed to measure brain function than those who chat to someone they do not find attractive.

Researchers who carried out the study, published in the Journal of Experimental and Social Psychology, think the reason may be that men use up so much of their brain function or ‘cognitive resources’ trying to impress beautiful women, they have little left for other tasks. The findings have implications for the performance of men who flirt with women in the workplace, or even exam results in mixed-sex schools.”

Women, however, were not affected by chatting to a handsome man.

Not fair!

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  1. John Hemm says

    Mountain View Elementary school on Thornwood (off of Clayton Rd) is having a bake sale today to raise funds for air conditioning for the classrooms. Last week it was 95 degrees in the classrooms, and some of the students are getting ill. Please come by, the bake sale starts at 2:30. All items are $1.00. So let’s support our local schools, the State isn’t!

  2. says

    I wonder if the same holds true regardless of age or sexual orientation. It would be totally fascinating if the case was that gay men react the same way to beautiful women or would a scientific test show that they are only affected by handsome men?
    The age issue would be interesting too so as to determine at what age this occurs and see if it relates to puberty or some other factor and what would that factor(s) be?

    There is also the issue of how does this relate to the advance of the species through natural selection? Unless of course there are those that think that this is God’s work and we can blame whomever.